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Brand identities

Reopening of Glasmagasinet September 2017. A comprehensive renewal process has been done. <br /> We have developed their new visual identity, including facade and public areas.<br /> The new VIC pilot store opened at Ski storsenter August 31. We created their new store concept, and designed <br /> the new visual identity, including a new logo type. Stefano Catenacci is one of Sweden's most influential chefs and restaurateurs. CAOS is his fast food concept where one <br /> serving is made up of three delicious small dishes from different parts of the world. Logotype, visual identity and instore communication for Torshov Sport, one of Norways leading football specialist stores. New identity for Coop OBS!, the leading hypermarket chain in Norway. New logodesign and designprogram for Vitusapotek, one of Norway's leading pharmacy chains, <br /> created in connection with their affiliation to the Lloyds Pharmacy group. Logotype and identity program for Miles, the fuel brand developed for Couche Tard, for their Circle K branded forecourts. Logo and designprogram in connection with our development of a new restaurant concept in Stockholm. <br /> The concept has it's own delikatessen sausage making facility, as the logotype implies. New logo, design program and retail concept for Lefdal, a home electronics retailer in Norway and part of the Dixon Group. Nille is the leading home decoration discount chain in Norway and In connection with the chain's plans to expand into Sweden, <br /> we redesigned their visual identity and rethought their brand story and values. Branding & design work for Regatta, the global market leader in professional off-shore lifesaving and flotation equipment. New identity for Kredinor, a leading Norwegian debt collection company with a humane and realistic attitude. Logotype, concept and design program for Det Norske Vaffelstekeriet, a small start-up company that promotes the traditional Norwegian waffle, and sell them from custom made food trucks. New brand identity and design program for Heimen, the original supplier of the traditional Norwegian national costumes. Revitalized identity and design program for Interfoto, the leading professional photo retailer in Norway. Voice is a Norwegian fashion group operating the Match, VIC and Boys chain stores in Norway. In addition, they house a number of fashion brands and private label collections. We developed a new brand identity for Voice that will mainly be used in B2B relations as the respective chains are using their own identities towards the market New brand identity for Match, a Norwegian fashion retailer within the Voice Fashion Group. Revitilized logotype for Rafens, a kitchen outfitter and also the oldest retailer in Norway. Logotype for a foodcourt concept brand at BI, The Norwegian Business School in Oslo. Logotype for a foodcourt concept brand at BI, The Norwegian Business School in Oslo. Identity program for Brenneriet, a local café in Oslo, is a social entrepreneurial project, giving young people with special needs an opportunity to enter the job market and build self-esteem with a real job.

Glasmagasinet

Identity and design program primarily based on the history and culture of Glasmagasinet going back over 100 years. An old-fashioned parlor in the heart of Oslo that bids everyone welcome. Reactor developed the new identity design for Glasmagasinet in connection with KLP also having chosen us as their working partner in the revitalization of the facade and common areas of the center.<br /> What does this new symbol mean? First and foremost, it is a monogram and a stylization of G+M, hence it triggers a number of associations. Here are pictures of some of them. The logo must function on a broad spectrum of surfaces and with different media, so it necessarily must have different versions. The selection of fonts in the design program is based on the graphical history involving Glasmagasinet, from the end of the 1800s and roughly the three decades thereafter. The rich mixture of three different fonts provides an urbane and historical expression. Glasmagasinet underwent a substantial renovation of its main building facing Stortorvet in 1898, in the Empire style that was also frequently used for banks and stock exchanges. This style is preserved among other things in a pattern that was designed for <br /> wallpaper and other applications, for example gift-wrapping paper. <br /> <br /> Bottom right: Empire State Building, where the stylistic geometry of the pattern can be recognized.<br /> Glasmagasinet underwent a substantial renovation of its main building facing Stortorvet in 1898, in the Empire style that was also frequently used for banks and stock exchanges. This style is preserved among other things in a pattern that was designed for <br /> wallpaper and other applications, for example gift-wrapping paper. <br /> <br /> During busy times of the year there is a need for a gift-wrapping counter in the common area. Glasmagasinet stands for quality and houses many tenants, but in contrast to any individual shop, Glasmagasinet can "brand" its wrapping paper <br /> without revealing any clues about the content. Illustration pictures. Brass, linen, leather. Materials of good quality, and clear but simple use of the design elements. If a customer has bought more than they can manage to carry, it is possible to have the goods delivered to their home by bicycle in the local area. Or by another means if the customer is from further away. Entrance facing Grensen and Møllergata. The signage has been formulated based on the existing expression and the materials that were already there. Glasmagasinet's building is comprised of sections from different eras. The facade, from the 1970s, has been decorated with inspiration taken from the main section of the building, from the end of the 1800s. This gives the building better visual consistency. An old-fashioned parlor in the heart of Oslo that bids everyone welcome. An old-fashioned parlor in the heart of Oslo that bids everyone welcome.

Torshov Sport

The logomark design was inspired by the sculpture in Torshov. It was sculpted by Asbjørg Borgfelt in 1929. <br /> We have designed a distinctive stylized logomark from this that can be used in all types of printed and digital media, but which nevertheless retains the same characteristic pose of the Torshov Bull. <br /> The Torshov Sport Bull represents strength, endurance, determination and energy.<br /> The logotype gains its character from the use of a diagonal cut that makes the letter "T" look like the head of a bull. The logotype has been designed from scratch, and uses Supermolot as a supporting font because it possesses certain similar characteristics. The logotype gains its character from the use of a diagonal cut that makes the letter "T" look like the head of a bull. The logotype has been designed from scratch, and uses Supermolot as a supporting font because it possesses certain similar characteristics. The logotype gains its character from the use of a diagonal cut that makes the letter "T" look like the head of a bull. The logotype has been designed from scratch, and uses Supermolot as a supporting font because it possesses certain similar characteristics. The Torshov Sport logo can appear on everything from ski bands to below the ice at a hockey arena, so it is important that the mark is both flexible and easily recognizable. The bull appears in several formats. Such as a whirl of grass and soil at Ullevål Stadium, a cloud of dust running across the Aamodt Bridge across the Akers River or down the stairs at Vulkan. The bull appears in several formats. Such as a whirl of grass and soil at Ullevål Stadium, a cloud of dust running across the Aamodt Bridge across the Akers River or down the stairs at Vulkan. The bull appears in several formats. Such as a whirl of grass and soil at Ullevål Stadium, a cloud of dust running across the Aamodt Bridge across the Akers River or down the stairs at Vulkan. <br /> <br />

Interfoto

Updated logotype and visual identity program for Interfoto, including in-store graphics and communication guidelines. Updated logotype and visual identity program for Interfoto, including in-store graphics and communication guidelines. Updated logotype and visual identity program for Interfoto, including in-store graphics and communication guidelines. Updated logotype and visual identity program for Interfoto, including in-store graphics and communication guidelines. Updated logotype and visual identity program for Interfoto, including in-store graphics and communication guidelines.

Vaffelstekeriet

Det Norske Vaffelstekeriet is a small start-up company promoting the traditional Norwegian waffle. <br /> The products deserve to have their profiles raised and the world deserves these waffles. So Reactor has developed the design concept “from fittings to visual identity” for this new culinary concept on wheels. <br /> This look and feel provides an insight into the preliminary work behind the concept. Here we have interpreted the basic visual values through a picture collage. This, in turn, provides guidelines for the design elements and colors in the ongoing work. The pattern has its origins in weaving mills in Norwegian arts and crafts and is inspired by the word VAFFEL (WAFFLE) in the logo. The pattern can be used in different sections and on various surfaces to create a pleasant atmosphere and distinctive character. An overview of some design elements. A charming combination by Almibar and Brandon, a simple, clear palette <br /> and an example of how you can allude to the Vaffelstekeriet's identity with images from nature. Simple wrapping. A sheet of paper and a sticker fits everything. Sketches with ideas for other forms of packaging. We have developed menus and frames and also taken pictures of the whole product line. <br /> It was a great photo shoot and nobody went home hungry from work that day. We have developed menus and frames and also taken pictures of the whole product line. <br /> It was a great photo shoot and nobody went home hungry from work that day.<br /> The food truck's first visit to Oslo. Examples of different applications of the design elements. A summer's day at Aker Brygge. The symbol of Det Norske Vaffelstekeriet was an obvious choice.<br />