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Torshov Sport

The logomark design was inspired by the sculpture in Torshov. It was sculpted by Asbjørg Borgfelt in 1929. <br />
We have designed a distinctive stylized logomark from this that can be used in all types of printed and digital media, but which nevertheless retains the same characteristic pose of the Torshov Bull. <br />
The Torshov Sport Bull represents strength, endurance, determination and energy.<br />

The logotype gains its character from the use of a diagonal cut that makes the letter "T" look like the head of a bull. The logotype has been designed from scratch, and uses Supermolot as a supporting font because it possesses certain similar characteristics.

The logotype gains its character from the use of a diagonal cut that makes the letter "T" look like the head of a bull. The logotype has been designed from scratch, and uses Supermolot as a supporting font because it possesses certain similar characteristics.

The logotype gains its character from the use of a diagonal cut that makes the letter "T" look like the head of a bull. The logotype has been designed from scratch, and uses Supermolot as a supporting font because it possesses certain similar characteristics.

The bull appears in several formats. Such as a whirl of grass and soil at Ullevål Stadium, a cloud of dust running across the Aamodt Bridge across the Akers River or down the stairs at Vulkan.

The bull appears in several formats. Such as a whirl of grass and soil at Ullevål Stadium, a cloud of dust running across the Aamodt Bridge across the Akers River or down the stairs at Vulkan.

The bull appears in several formats. Such as a whirl of grass and soil at Ullevål Stadium, a cloud of dust running across the Aamodt Bridge across the Akers River or down the stairs at Vulkan. <br />
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Coop Obs

The basic design elements are the foundation for communications with the surrounding world. We have put together a “toolbox” of design elements and templates, and drawn up guidelines for in-store communications and most other areas of use.

The identity is strong enough to withstand seasonal flexibility. Based on the label, patterns, spice biscuits, snowmen and kitchen utensils are assembled to give a real Christmas atmosphere. The same can be done for any other season.

Printz

Gastro

Based on a student cafeteria necessarily having to be a location where everyone is able to thrive, Reactor was hired by <br />
Gastro Catering to develop the food concepts of ”Hotbox”, ”Mia” and ”Greenery” and their associated graphical identities, photo styles, menus and packaging for The Norwegian Business School (BI) in Oslo. The concepts have provided students with the opportunity to take a rest from the books and eat their food in different surroundings, contributing to many students now having a very positive break in their daily lives as students.

Based on a student cafeteria necessarily having to be a location where everyone is able to thrive, Reactor was hired by <br />
Gastro Catering to develop the food concepts of ”Hotbox”, ”Mia” and ”Greenery” and their associated graphical identities, photo styles, menus and packaging for The Norwegian Business School (BI) in Oslo. The concepts have provided students with the opportunity to take a rest from the books and eat their food in different surroundings, contributing to many students now having a very positive break in their daily lives as students.<br />

Based on a student cafeteria necessarily having to be a location where everyone is able to thrive, Reactor was hired by <br />
Gastro Catering to develop the food concepts of ”Hotbox”, ”Mia” and ”Greenery” and their associated graphical identities, photo styles, menus and packaging for The Norwegian Business School (BI) in Oslo. The concepts have provided students with the opportunity to take a rest from the books and eat their food in different surroundings, contributing to many students now having a very positive break in their daily lives as students.<br />

Based on a student cafeteria necessarily having to be a location where everyone is able to thrive, Reactor was hired by <br />
Gastro Catering to develop the food concepts of ”Hotbox”, ”Mia” and ”Greenery” and their associated graphical identities, photo styles, menus and packaging for The Norwegian Business School (BI) in Oslo. The concepts have provided students with the opportunity to take a rest from the books and eat their food in different surroundings, contributing to many students now having a very positive break in their daily lives as students.<br />

Based on a student cafeteria necessarily having to be a location where everyone is able to thrive, Reactor was hired by <br />
Gastro Catering to develop the food concepts of ”Hotbox”, ”Mia” and ”Greenery” and their associated graphical identities, photo styles, menus and packaging for The Norwegian Business School (BI) in Oslo. The concepts have provided students with the opportunity to take a rest from the books and eat their food in different surroundings, contributing to many students now having a very positive break in their daily lives as students.<br />

Based on a student cafeteria necessarily having to be a location where everyone is able to thrive, Reactor was hired by <br />
Gastro Catering to develop the food concepts of ”Hotbox”, ”Mia” and ”Greenery” and their associated graphical identities, photo styles, menus and packaging for The Norwegian Business School (BI) in Oslo. The concepts have provided students with the opportunity to take a rest from the books and eat their food in different surroundings, contributing to many students now having a very positive break in their daily lives as students.<br />

Interfoto

Updated logotype and visual identity program for Interfoto, including in-store graphics and communication guidelines.

Updated logotype and visual identity program for Interfoto, including in-store graphics and communication guidelines.

Updated logotype and visual identity program for Interfoto, including in-store graphics and communication guidelines.

Updated logotype and visual identity program for Interfoto, including in-store graphics and communication guidelines.

Updated logotype and visual identity program for Interfoto, including in-store graphics and communication guidelines.

Regatta

Nille

Rebranding and design work for Nille, Norway’s leading discount home decorating chain. The left column shows mood boards <br />
based on Nilles fundamental values: smart, personal and happy. The middle column shows the next step: design and choices based on the different values. The right column shows some of the pages in the final design guideline. A smart identity program <br />
with guides to personal product images and a happy way to communicate campaigns.

Rebranding and design work for Nille, Norway’s leading discount home decorating chain. <br />
A shopping bag that signals savings and retains its fresh look.

Rebranding and design work for Nille, Norway’s leading discount home decorating chain.<br />
Different facade identity signage applications.

Rebranding and design work for Nille, Norway’s leading discount home decorating chain.<br />
Main identity sign.

Rebranding and design work for Nille, Norway’s leading discount home decorating chain. Nille received this simple and fun icon to play with. It appears on zippers, signs, stickers and in words.

Rebranding and design work for Nille, Norway’s leading discount home decorating chain. Direct mail template created to help Nille's in-house designers ensure functionality while maintaining a clear Nille look and feel.

Rebranding and design work for Nille, Norway’s leading discount home decorating chain. Nille received this simple and fun icon to play with. It appears on zippers, signs, stickers and in words - as well as on business cards.

Voice

Lefdal

Vaffelstekeriet

Det Norske Vaffelstekeriet is a small start-up company promoting the traditional Norwegian waffle. <br />
The products deserve to have their profiles raised and the world deserves these waffles. So Reactor has developed the design concept “from fittings to visual identity” for this new culinary concept on wheels. <br />

This look and feel provides an insight into the preliminary work behind the concept. Here we have interpreted the basic visual values through a picture collage. This, in turn, provides guidelines for the design elements and colors in the ongoing work.

An overview of some design elements. A charming combination by Almibar and Brandon, a simple, clear palette <br />
and an example of how you can allude to the Vaffelstekeriet's identity with images from nature.

Simple wrapping. A sheet of paper and a sticker fits everything.

Sketches with ideas for other forms of packaging.

We have developed menus and frames and also taken pictures of the whole product line. <br />
It was a great photo shoot and nobody went home hungry from work that day.

We have developed menus and frames and also taken pictures of the whole product line. <br />
It was a great photo shoot and nobody went home hungry from work that day.<br />

The food truck's first visit to Oslo.

Examples of different applications of the design elements.

A summer's day at Aker Brygge.

The symbol of Det Norske Vaffelstekeriet was an obvious choice.<br />

Brand identities

Stefano Catenacci is one of Sweden's most influential chefs and restaurateurs. CAOS is his fast food concept where one <br />
serving is made up of three delicious small dishes from different parts of the world.

Logotype, visual identity and instore communication for Torshov Sport, one of Norways leading football specialist stores.

New identity for Coop OBS!, the leading hypermarket chain in Norway.

New logodesign and designprogram for Vitusapotek, one of Norway's leading pharmacy chains, <br />
created in connection with their affiliation to the Lloyds Pharmacy group.

Branding & design work for Regatta, the global market leader in professional off-shore lifesaving and flotation equipment.

New identity for Kredinor, a leading Norwegian debt collection company with a humane and realistic attitude.

Logotype, concept and design program for Det Norske Vaffelstekeriet, a small start-up company that promotes the traditional Norwegian waffle, and sell them from custom made food trucks.

Revitalized identity and design program for Interfoto, the leading professional photo retailer in Norway.

Revitilized logotype for Rafens, a kitchen outfitter and also the oldest retailer in Norway.

Identity program for Brenneriet, a local café in Oslo, is a social entrepreneurial project, giving young people with special needs an opportunity to enter the job market and build self-esteem with a real job.