Coop mega supermarkets

Creating a premier supermarket destinaton. But for common people. Reactor  was commissioned in 2017 to help Coop reinvent the super-market segment in Norway through a major overhaul and repositioning of the Coop Mega stores. We positioned Coop Mega for everyone who loves to buy, prepare and share good food when their loved ones meet. With everything from an upscale supermarket. That is, without the insult pricing and the snobbery. We wanted Coop Mega to take ownership of the classic green color and the clearly recognizable frames, used both on boards and as a signature-recognizing background color. So at the top level, we wanted to create a supermarket format that was real, naturally generous and showcased its glowing interest in good food. The starting point for our design direction was the interest in constituent ingredients, the raw materials and the creative organization of it all. The Coop Mega butcherpapers primary use is of course to wrap fresh food in a way that Coop Mega is following the customer home all the way to the kitchen worktop, but it's also a designelement with a wide range of usage. The Coop Mega butcherpapers primary use is of course to wrap fresh food in a way that Coop Mega is following the customer home all the way to the kitchen worktop, but it's also a designelement with a wide range of usage. Intuition is stronger than intellect, so at the top level of communication we work with associative images that navigate, but also build the category emotionally. The communication that supports strategic focus categories is rich and vibrant in its style. Intuition is stronger than intellect, so at the top level of communication we work with associative images that navigate, but also build the category emotionally. The communication that supports strategic focus categories is rich and vibrant in its style. Green blackboards, frames, wood and copper, creates a natural touch to establish a warm and natural appearance, and the material palette as a whole is classically reassuring, addressing the task of supporting and enhancing the product experience. Our imagination today determines our position in 2022, and to win we must be able to describe a solution that will be competitive and that will resonate among the people who will be in that specific location’s target audience 7 to 10 years into the future. Our research and analysis led us to three conceptual strategic insights that have directed the development work: 1) In the digital world, we crave the human touch. 2) In the digital world, we want to feel, touch, smell and taste. 3) Do not replace. Amplify. Use digital technologies to amplify the connection between customers and associates. There were three main brand characteristics that we wanted to dramatize: 1) Easy; represented by intuitive and credible in-store navigation, 2) Generous; represented by rich category and product presentation, and 3) Enthusiasm; represented by the personal tone of voice and copy. Examples of brand communiction applications. There were three main brand characteristics that we wanted to dramatize: 1) Easy; represented by intuitive and credible in-store navigation, 2) Generous; represented by rich category and product presentation, and 3) Enthusiasm; represented by the personal tone of voice and copy. Examples of brand communiction applications. There were three main brand characteristics that we wanted to dramatize: 1) Easy; represented by intuitive and credible in-store navigation, 2) Generous; represented by rich category and product presentation, and 3) Enthusiasm; represented by the personal tone of voice and copy. Examples of brand communiction applications. There were three main brand characteristics that we wanted to dramatize: 1) Easy; represented by intuitive and credible in-store navigation, 2) Generous; represented by rich category and product presentation, and 3) Enthusiasm; represented by the personal tone of voice and copy. Examples of private label packaging. There were three main brand characteristics that we wanted to dramatize: 1) Easy; represented by intuitive and credible in-store navigation, 2) Generous; represented by rich category and product presentation, and 3) Enthusiasm; represented by the personal tone of voice and copy. Examples of private label packaging.

Elgiganten omnichannel

Our new concept for Elgiganten was awarded the "omnichannel experience of the year award" at the Swedish Retail Awards in  2018. Elgiganten also received the award for "retail chain of the year".  The underlying insight behind it is that extensive reasearch have shown that commercial success is based on that brick-and-mortar stores drive online sales and vice versa. The better your online offer is, the more you drive traffic to stores. The more and better stores you build, the more traffic you have on your online part. It is not one or the other. It is both. Elgiganten is one of the few players, so far, showing the courage and ability to transform these insights to real life customer experiences. The Scandinavian home electronics market is one of the most competitive markets around, and in recent years many large traditional players have seen their market shares decline.  Some have even left the market. Elgiganten/Elkjøp – the Scandinavian branch of Dixon, realized quite early that this competitive environment in combination with the hesitation of other players created an opportunity to strengthen their positioning for the future. When the first Elgiganten store in the new format opened in Täby, outside Stockholm it  set a new standard for home electronics retail experiences. A strong emphasis on points featuring product demonstrations, dynamic service for all customer needs and digital pick-ups facilitate the chain’s ambition to let the customer fully choose where, when and how he or she wants to shop. Photos from the smart home category where customers are invited to discover and learn about this new category. <br />
When the first Elgiganten store in the new format opened in Täby, outside Stockholm it  set a new standard for home electronics retail experiences. A strong emphasis on points featuring product demonstrations, dynamic service for all customer needs and digital pick-ups facilitate the chain’s ambition to let the customer fully choose where, when and how he or she wants to shop. Photos from the smart home category where customers are invited to discover and learn about this new category. When the first Elgiganten store in the new format opened in Täby, outside Stockholm it  set a new standard for home electronics retail experiences. A strong emphasis on points featuring product demonstrations, dynamic service for all customer needs and digital pick-ups facilitate the chain’s ambition to let the customer fully choose where, when and how he or she wants to shop. Photos from the smart home category where customers are invited to discover and learn about this new category. As humans we’ve been buying our goods from the market for thousands of years. At the market we traded, gossiped, made friends. To meet other people and trade is in our genes. We need physical meaningful meeting points in our communities. In fact, even more so in the digital age, we need the human touch, and to experience the world through all our senses in order to remain healthy human beings. That will be the mission of markets, restaurants and stores in the future.  For Elgiganten, we created a generous hang-out for gamers where they can socialize in the real world. As humans we’ve been buying our goods from the market for thousands of years. At the market we traded, gossiped, made friends. To meet other people and trade is in our genes. We need physical meaningful meeting points in our communities. In fact, even more so in the digital age, we need the human touch, and to experience the world through all our senses in order to remain healthy human beings. That will be the mission of markets, restaurants and stores in the future.  For Elgiganten, we created a generous hang-out for gamers where they can socialize in the real world. As humans we’ve been buying our goods from the market for thousands of years. At the market we traded, gossiped, made friends. To meet other people and trade is in our genes. We need physical meaningful meeting points in our communities. In fact, even more so in the digital age, we need the human touch, and to experience the world through all our senses in order to remain healthy human beings. That will be the mission of markets, restaurants and stores in the future.  For Elgiganten, we created a generous hang-out for gamers where they can socialize in the real world. It's not only gamers that gather at Elgiganten to socilaize. For the kitchen category we have created a new destination where people go to be inspired and experience the total range of Elgiganten line of kitchen products and services. A physical place is superior to digital when it comes to building trust and consumer confidence, and Elgiganten has cleverly utilized this potential in the phhysical meeting between customer and brand. It's not only gamers that gather at Elgiganten to socilaize. For the kitchen category we have created a new destination where people go to be inspired and experience the total range of Elgiganten line of kitchen products and services. A physical place is superior to digital when it comes to building trust and consumer confidence, and Elgiganten has cleverly utilized this potential in the phhysical meeting between customer and brand. In step with Elgiganten further developing their online capabilities, customers needs for human interaction increase. Elgiganten thus developed their service, repair and support offerings and trained the associates to be able to give customers real-life human personal dynamicservice for all customer needs and digital pick-ups facilitate the chain’s ambition to let the customer fully choose where, when and how he or she wants to shop. <br />
In step with Elgiganten further developing their online capabilities, customers needs for human interaction increase. Elgiganten thus developed their service, repair and support offerings and trained the associates to be able to give customers real-life human personal dynamicservice for all customer needs and digital pick-ups facilitate the chain’s ambition to let the customer fully choose where, when and how he or she wants to shop. In step with Elgiganten further developing their online capabilities, customers needs for human interaction increase. Elgiganten thus developed their service, repair and support offerings and trained the associates to be able to give customers real-life human personal dynamicservice for all customer needs and digital pick-ups facilitate the chain’s ambition to let the customer fully choose where, when and how he or she wants to shop.
The ways we live and communicate are constantly changing. The largest Nordic retailer of consumer electronics Elkjøp, desired to address these trends by creating a concept adapted to a lifestyle where we are more mobile and on the go. This requires that relevant concepts and products are adapted to different environments. The result became two different concepts, a big box and a city concept, made by Reactor for Elkjøp Nordic. Views from the latest city concept at Glasmagasinet in Oslo.<br />
The ways we live and communicate are constantly changing. The largest Nordic retailer of consumer electronics Elkjøp, desired to address these trends by creating a concept adapted to a lifestyle where we are more mobile and on the go. This requires that relevant concepts and products are adapted to different environments. The result became two different concepts, a big box and a city concept, made by Reactor for Elkjøp Nordic. Views from the latest city concept at Glasmagasinet in Oslo. The ways we live and communicate are constantly changing. The largest Nordic retailer of consumer electronics Elkjøp, desired to address these trends by creating a concept adapted to a lifestyle where we are more mobile and on the go. This requires that relevant concepts and products are adapted to different environments. The result became two different concepts, a big box and a city concept, made by Reactor for Elkjøp Nordic. Views from the latest city concept at Glasmagasinet in Oslo. The ways we live and communicate are constantly changing. The largest Nordic retailer of consumer electronics Elkjøp, desired to address these trends by creating a concept adapted to a lifestyle where we are more mobile and on the go. This requires that relevant concepts and products are adapted to different environments. The result became two different concepts, a big box and a city concept, made by Reactor for Elkjøp Nordic. Views from the latest city concept at Glasmagasinet in Oslo. The ways we live and communicate are constantly changing. The largest Nordic retailer of consumer electronics Elkjøp, desired to address these trends by creating a concept adapted to a lifestyle where we are more mobile and on the go. This requires that relevant concepts and products are adapted to different environments. The result became two different concepts, a big box and a city concept, made by Reactor for Elkjøp Nordic. Views from the latest city concept at Glasmagasinet in Oslo. The ways we live and communicate are constantly changing. The largest Nordic retailer of consumer electronics Elkjøp, desired to address these trends by creating a concept adapted to a lifestyle where we are more mobile and on the go. This requires that relevant concepts and products are adapted to different environments. The result became two different concepts, a big box and a city concept, made by Reactor for Elkjøp Nordic. Views from the latest city concept at Glasmagasinet in Oslo. The ways we live and communicate are constantly changing. The largest Nordic retailer of consumer electronics Elkjøp, desired to address these trends by creating a concept adapted to a lifestyle where we are more mobile and on the go. This requires that relevant concepts and products are adapted to different environments. The result became two different concepts, a big box and a city concept, made by Reactor for Elkjøp Nordic. Views from the latest city concept at Glasmagasinet in Oslo. The ways we live and communicate are constantly changing. The largest Nordic retailer of consumer electronics Elkjøp, desired to address these trends by creating a concept adapted to a lifestyle where we are more mobile and on the go. This requires that relevant concepts and products are adapted to different environments. The result became two different concepts, a big box and a city concept, made by Reactor for Elkjøp Nordic. Views from the latest city concept at Glasmagasinet in Oslo. The ways we live and communicate are constantly changing. The largest Nordic retailer of consumer electronics Elkjøp, desired to address these trends by creating a concept adapted to a lifestyle where we are more mobile and on the go. This requires that relevant concepts and products are adapted to different environments. The result became two different concepts, a big box and a city concept, made by Reactor for Elkjøp Nordic. Views from the latest city concept at Glasmagasinet in Oslo. The ways we live and communicate are constantly changing. The largest Nordic retailer of consumer electronics Elkjøp, desired to address these trends by creating a concept adapted to a lifestyle where we are more mobile and on the go. This requires that relevant concepts and products are adapted to different environments. The result became two different concepts, a big box and a city concept, made by Reactor for Elkjøp Nordic. Views from the latest city concept at Glasmagasinet in Oslo.

Æra fashion stores

For the Airport Retail Group we have developed a new portfolio of Multi Brand Stores under the brand name ÆRA. The three first formats opened in the new pir at Oslo Lufthavn in the beginning of February. A modern design concept with an emphasis on Nordic high quality surfaces and materials such as wood, metal, stone and glass based upon the airport’s aesthetics and architecture. We did the concept development, interior design and in store communication. For the Airport Retail Group we have developed a new portfolio of Multi Brand Stores under the brand name ÆRA. The three first formats opened in the new pir at Oslo Lufthavn in the beginning of February. A modern design concept with an emphasis on Nordic high quality surfaces and materials such as wood, metal, stone and glass based upon the airport’s aesthetics and architecture. We did the concept development, interior design and in store communication. For the Airport Retail Group we have developed a new portfolio of Multi Brand Stores under the brand name ÆRA. The three first formats opened in the new pir at Oslo Lufthavn in the beginning of February. A modern design concept with an emphasis on Nordic high quality surfaces and materials such as wood, metal, stone and glass based upon the airport’s aesthetics and architecture. We did the concept development, interior design and in store communication. For the Airport Retail Group we have developed a new portfolio of Multi Brand Stores under the brand name ÆRA. The three first formats opened in the new pir at Oslo Lufthavn in the beginning of February. A modern design concept with an emphasis on Nordic high quality surfaces and materials such as wood, metal, stone and glass based upon the airport’s aesthetics and architecture. We did the concept development, interior design and in store communication. For the Airport Retail Group we have developed a new portfolio of Multi Brand Stores under the brand name ÆRA. The three first formats opened in the new pir at Oslo Lufthavn in the beginning of February. A modern design concept with an emphasis on Nordic high quality surfaces and materials such as wood, metal, stone and glass based upon the airport’s aesthetics and architecture. We did the concept development, interior design and in store communication.

Obs hypermarkets. rebranding.

Coop OBS is the dominating hypermarket chain in Norway, but saw decline in it's performance during  recent years. Coop assigned Reactor to establish new pride and relevance for outdated OBS hypermarket. Our work included a complete rebranding and revitalization of the brand and customer experience. Messing about with the logo is not allowed, but there are different rules for the label. Here if it’s imaginable, it can be done, within the limits of the Obs specialist areas. The pictures cover all specialist areas and product groups, and together show <br />
the diversity of Obs. We wanted to create a clearly defined, inspiring destination that customer would seek out. Categories have been redefined from a shopper's perspective, with product offerings based on functionality instead of industry or logistics-driven perspective. The shop presents an ordely and manageble impression to shoppers with categories being placed in a logical manner, and the labeling is clear, which in turn makes for increased circulation in general inside the store. We wanted to create a clearly defined, inspiring destination that customer would seek out. Categories have been redefined from a shopper's perspective, with product offerings based on functionality instead of industry or logistics-driven perspective. The shop presents an ordely and manageble impression to shoppers with categories being placed in a logical manner, and the labeling is clear, which in turn makes for increased circulation in general inside the store. We wanted to create a clearly defined, inspiring destination that customer would seek out. Categories have been redefined from a shopper's perspective, with product offerings based on functionality instead of industry or logistics-driven perspective. The shop presents an ordely and manageble impression to shoppers with categories being placed in a logical manner, and the labeling is clear, which in turn makes for increased circulation in general inside the store. We wanted to create a clearly defined, inspiring destination that customer would seek out. Categories have been redefined from a shopper's perspective, with product offerings based on functionality instead of industry or logistics-driven perspective. The shop presents an ordely and manageble impression to shoppers with categories being placed in a logical manner, and the labeling is clear, which in turn makes for increased circulation in general inside the store. We wanted to create a clearly defined, inspiring destination that customer would seek out. Categories have been redefined from a shopper's perspective, with product offerings based on functionality instead of industry or logistics-driven perspective. The shop presents an ordely and manageble impression to shoppers with categories being placed in a logical manner, and the labeling is clear, which in turn makes for increased circulation in general inside the store. We wanted to create a clearly defined, inspiring destination that customer would seek out. Categories have been redefined from a shopper's perspective, with product offerings based on functionality instead of industry or logistics-driven perspective. The shop presents an ordely and manageble impression to shoppers with categories being placed in a logical manner, and the labeling is clear, which in turn makes for increased circulation in general inside the store. We wanted to create a clearly defined, inspiring destination that customer would seek out. Categories have been redefined from a shopper's perspective, with product offerings based on functionality instead of industry or logistics-driven perspective. The shop presents an ordely and manageble impression to shoppers with categories being placed in a logical manner, and the labeling is clear, which in turn makes for increased circulation in general inside the store. We wanted to create a clearly defined, inspiring destination that customer would seek out. Categories have been redefined from a shopper's perspective, with product offerings based on functionality instead of industry or logistics-driven perspective. The shop presents an ordely and manageble impression to shoppers with categories being placed in a logical manner, and the labeling is clear, which in turn makes for increased circulation in general inside the store. The identity is strong enough to withstand seasonal flexibility. Based on the label, patterns, spice biscuits, snowmen and kitchen utensils are assembled to give a real Christmas atmosphere. The same can be done for any other season. Special items for events, gifts, and articles for sale. The balance between building up a brand and making attractive products that customers want to use. We have endeavored to combine working clothes that are functional, and which employees will find comfortable to wear. All tops have a large, clear logo on the back, so that it is easy to see employees in the shop. We have endeavored to combine working clothes that are functional, and which employees will find comfortable to wear. All tops have a large, clear logo on the back, so that it is easy to see employees in the shop. No, this exact line does not exist, but it illustrates that the label is here to be used for practically everything within the limits set by the rules set out in the new Obs brand book.

Panini restaurant concept

From fast take away to sophisticated dine in, Panini Internazionale is a Stockholm based delicatessen with 28 restaurants, with 4-5 new ones added every year. Located in areas with many office workplaces, Panini specializes in convenient lunch dishes based on very carefully selected ingredients. The latest Panini in Isotopen is an extended version of the Panini concept with a different pace from the rest.  In order to keep the guests longer they offer warm lunch and dinner, a fully licensed bar and extended opening hours. <br />
From fast take away to sophisticated dine in, Panini Internazionale is a Stockholm based delicatessen with 28 restaurants, with 4-5 new ones added every year. Located in areas with many office workplaces, Panini specializes in convenient lunch dishes based on very carefully selected ingredients. The latest Panini in Isotopen is an extended version of the Panini concept with a different pace from the rest.  In order to keep the guests longer they offer warm lunch and dinner, a fully licensed bar and extended opening hours. <br />
From fast take away to sophisticated dine in, Panini Internazionale is a Stockholm based delicatessen with 28 restaurants, with 4-5 new ones added every year. Located in areas with many office workplaces, Panini specializes in convenient lunch dishes based on very carefully selected ingredients. The latest Panini in Isotopen is an extended version of the Panini concept with a different pace from the rest.  In order to keep the guests longer they offer warm lunch and dinner, a fully licensed bar and extended opening hours. <br />
From fast take away to sophisticated dine in, Panini Internazionale is a Stockholm based delicatessen with 28 restaurants, with 4-5 new ones added every year. Located in areas with many office workplaces, Panini specializes in convenient lunch dishes based on very carefully selected ingredients. The latest Panini in Isotopen is an extended version of the Panini concept with a different pace from the rest.  In order to keep the guests longer they offer warm lunch and dinner, a fully licensed bar and extended opening hours. <br />
From fast take away to sophisticated dine in, Panini Internazionale is a Stockholm based delicatessen with 28 restaurants, with 4-5 new ones added every year. Located in areas with many office workplaces, Panini specializes in convenient lunch dishes based on very carefully selected ingredients. The latest Panini in Isotopen is an extended version of the Panini concept with a different pace from the rest.  In order to keep the guests longer they offer warm lunch and dinner, a fully licensed bar and extended opening hours. <br />
From fast take away to sophisticated dine in, Panini Internazionale is a Stockholm based delicatessen with 28 restaurants, with 4-5 new ones added every year. Located in areas with many office workplaces, Panini specializes in convenient lunch dishes based on very carefully selected ingredients. The latest Panini in Isotopen is an extended version of the Panini concept with a different pace from the rest.  In order to keep the guests longer they offer warm lunch and dinner, a fully licensed bar and extended opening hours. <br />
From fast take away to sophisticated dine in, Panini Internazionale is a Stockholm based delicatessen with 28 restaurants, with 4-5 new ones added every year. Located in areas with many office workplaces, Panini specializes in convenient lunch dishes based on very carefully selected ingredients. The latest Panini in Isotopen is an extended version of the Panini concept with a different pace from the rest.  In order to keep the guests longer they offer warm lunch and dinner, a fully licensed bar and extended opening hours. <br />
From fast take away to sophisticated dine in, Panini Internazionale is a Stockholm based delicatessen with 28 restaurants, with 4-5 new ones added every year. Located in areas with many office workplaces, Panini specializes in convenient lunch dishes based on very carefully selected ingredients. The latest Panini in Isotopen is an extended version of the Panini concept with a different pace from the rest.  In order to keep the guests longer they offer warm lunch and dinner, a fully licensed bar and extended opening hours. <br />

VIC fashion stores

We have developed a new retail concept, visual identity and in-store communication for VIC! A journey from the old and outdated, to a modern fashion expression for the classic brand. The identity pattern makes the facade stand out, establishing <br />
a premium atmosphere for the brand. We have developed a new retail concept, visual identity and in-store communication for VIC! A journey from the old and outdated, to a modern fashion expression for the classic brand. Activity areas attracts the attention of consumers <br />
by showcasing seasonal styles and products. We have developed a new retail concept, visual identity and in-store communication for VIC! A journey from the old and outdated, to a modern fashion expression for the classic brand. The new concept includes a clear store lay-out, making it easy for customers to navigate through it and become inspired along the way. We have developed a new retail concept, visual identity and in-store communication for VIC! A journey from the old and outdated, to a modern fashion expression for the classic brand. The new concept has a clear store lay-out, easy for the customers <br />
to navigate to find what they are looking for. We have developed a new retail concept, visual identity and in-store communication for VIC! A journey from the old and outdated, to a modern fashion expression for the classic brand. The new concept includes a clear store lay-out, making it easy for customers to navigate through it and become inspired along the way. We have developed a new retail concept, visual identity and in-store communication for VIC! A journey from the old and outdated, to a modern fashion expression for the classic brand. The new concept includes a clear store lay-out, making it easy for customers to navigate through it and become inspired along the way. We have developed a new retail concept, visual identity and in-store communication for VIC! A journey from the old and outdated, to a modern fashion expression for the classic brand. We have developed a new retail concept, visual identity and in-store communication for VIC! A journey from the old and outdated, to a modern fashion expression for the classic brand. The new concept includes a clear store lay-out, making it easy for customers to navigate through it and become inspired along the way. We have developed a new retail concept, visual identity and in-store communication for VIC! A journey from the old and outdated, to a modern fashion expression for the classic brand. The store has a dedicated service and accessories area for the customers.

Angler online fishing community

Angler is a premium outdoor store, located in Nydalen in Oslo. Angler specialize in fishing - saltwater, freshwater, rivers and lakes, fly fishing and tidal casting. The opportunities are unlimited. Angler provides the dedicated fisher with the clothing and equipment needed, and it's all presented in a nice retail environment, where you can meet your friends and share your stories. Reactor developed the retail concept, furniture design and instore communication. Angler is a premium outdoor store, located in Nydalen in Oslo. Angler specialize in fishing - saltwater, freshwater, rivers and lakes, fly fishing and tidal casting. The opportunities are unlimited. Angler provides the dedicated fisher with the clothing and equipment needed, and it's all presented in a nice retail environment, where you can meet your friends and share your stories. Reactor developed the retail concept, furniture design and instore communication. Angler is a premium outdoor store, located in Nydalen in Oslo. Angler specialize in fishing - saltwater, freshwater, rivers and lakes, fly fishing and tidal casting. The opportunities are unlimited. Angler provides the dedicated fisher with the clothing and equipment needed, and it's all presented in a nice retail environment, where you can meet your friends and share your stories. Reactor developed the retail concept, furniture design and instore communication. Angler is a premium outdoor store, located in Nydalen in Oslo. Angler specialize in fishing - saltwater, freshwater, rivers and lakes, fly fishing and tidal casting. The opportunities are unlimited. Angler provides the dedicated fisher with the clothing and equipment needed, and it's all presented in a nice retail environment, where you can meet your friends and share your stories. Reactor developed the retail concept, furniture design and instore communication. Angler is a premium outdoor store, located in Nydalen in Oslo. Angler specialize in fishing - saltwater, freshwater, rivers and lakes, fly fishing and tidal casting. The opportunities are unlimited. Angler provides the dedicated fisher with the clothing and equipment needed, and it's all presented in a nice retail environment, where you can meet your friends and share your stories. Reactor developed the retail concept, furniture design and instore communication. Angler is a premium outdoor store, located in Nydalen in Oslo. Angler specialize in fishing - saltwater, freshwater, rivers and lakes, fly fishing and tidal casting. The opportunities are unlimited. Angler provides the dedicated fisher with the clothing and equipment needed, and it's all presented in a nice retail environment, where you can meet your friends and share your stories. Reactor developed the retail concept, furniture design and instore communication. Angler is a premium outdoor store, located in Nydalen in Oslo. Angler specialize in fishing - saltwater, freshwater, rivers and lakes, fly fishing and tidal casting. The opportunities are unlimited. Angler provides the dedicated fisher with the clothing and equipment needed, and it's all presented in a nice retail environment, where you can meet your friends and share your stories. Reactor developed the retail concept, furniture design and instore communication.

Regatta brand identity

Logo and visual identity for Regatta,  the global market leader in professional off-shore lifesaving and flotation equipment. <br />
We created a brand strategy and new visual identity to strengthen their market leader position in lifesaving and flotation, while at the same time preparing the brand for entry into new markets and categories. Logo and visual identity for Regatta, the global market leader in professional off-shore lifesaving and flotation equipment. <br />
Regatta brand story. Logo and visual identity work for Regatta, the global market leader in professional off-shore lifesaving and flotation equipment. <br />
Logotype with pay-off on photograph. Logo and visual identity for Regatta, the global market leader in professional off-shore lifesaving and flotation equipment. Design program overview where the Regatta brand virtues of innovative, trustworthy and proud are conveyed into specific moods, colors, identity use and design guides for their collections. Logo and visual identity for Regatta, the global market leader in professional off-shore lifesaving and flotation equipment. <br />
Basic Regatta identity colors, symbols and typography. Logo and visual identity for Regatta, the global market leader in professional off-shore lifesaving and flotation equipment. <br />
Brand virtues, colors and pattern. Logo and visual identity for Regatta, the global market leader in professional off-shore lifesaving and flotation equipment. <br />
Template for product brochures. Logo and visual identity for Regatta, the global market leader in professional off-shore lifesaving and flotation equipment. <br />
Regatta homepage design. Logo and visual identity for Regatta, the global market leader in professional off-shore lifesaving and flotation equipment. <br />
Identity application on collection items. Logo and visual identity for Regatta, the global market leader in professional off-shore lifesaving and flotation equipment. <br />
Identity application on collection items. Logo and visual identity for Regatta, the global market leader in professional off-shore lifesaving and flotation equipment. <br />
Identity application on collection items. Logo and visual identity for Regatta, the global market leader in professional off-shore lifesaving and flotation equipment. <br />
Identity application on collection items. Logo and visual identity for Regatta, the global market leader in professional off-shore lifesaving and flotation equipment. <br />
Identity application on collection items. Logo and visual identity for Regatta, the global market leader in professional off-shore lifesaving and flotation equipment. <br />
Identity application on collection items. Logo and visual identity for Regatta, the global market leader in professional off-shore lifesaving and flotation equipment. <br />
Main identity on orange backdrop.

Nille brand identity

Nille is Norway’s leading discount home decorating  chain. As is the case with many retailers in the same category, smartness and attractiveness were not the first things that came to mind. In connection with the chain's plans to expand into Sweden, we redesigned their visual identity and rethought their brand story and values. Since the Nille rebranding and redesign work, Nille has successfully entered the Swedish market with 30 stores and also been awarded the "Norwegian Store of the Year" prize. Rebranding and design work for Nille, Norway’s leading discount home decorating chain.  The left column shows mood boards <br />
based on Nilles fundamental values: smart, personal and happy. The middle column shows the next step: design and choices based on the different values. The right column shows some of the pages in the final design guideline. A smart identity program <br />
with guides to personal product images and a happy way to communicate campaigns. Rebranding and design work for Nille, Norway’s leading discount home decorating chain.  Design sketches in which we replaced the  previous Nille brand design characteristics (clear, hard, naíve) with smart, personal and happy. Rebranding and design work for Nille, Norway’s leading discount home decorating chain.  <br />
A shopping bag that signals savings and retains its fresh look. Rebranding and design work for Nille, Norway’s leading discount home decorating chain.<br />
Different facade identity signage applications. Rebranding and design work for Nille, Norway’s leading discount home decorating chain.<br />
Main identity sign. Rebranding and design work for Nille, Norway’s leading discount home decorating chain. Nille received this simple and fun icon to play with. It appears on zippers, signs, stickers and in words. Rebranding and design work for Nille, Norway’s leading discount home decorating chain. Direct mail template created to help Nille's in-house designers ensure functionality while maintaining a clear Nille look and feel. Rebranding and design work for Nille, Norway’s leading discount home decorating chain. Nille received this simple and fun icon to play with. It appears on zippers, signs, stickers and in words - as well as on business cards.

Stokke flagship stores

First in Italy and Europe, the Milan-based Stokke store embodies the ambition to be the global leader of Premium baby products.<br />
Milan represents an important milestone and market for the Stokke brand, as the global international capital of design. First in Italy and Europe, the Milan-based Stokke store embodies the ambition to be the global leader of Premium baby products.<br />
Milan represents an important milestone and market for the Stokke brand, as the global international capital of design. First in Italy and Europe, the Milan-based Stokke store embodies the ambition to be the global leader of Premium baby products.<br />
Milan represents an important milestone and market for the Stokke brand, as the global international capital of design. First in Italy and Europe, the Milan-based Stokke store embodies the ambition to be the global leader of Premium baby products.<br />
Milan represents an important milestone and market for the Stokke brand, as the global international capital of design. First in Italy and Europe, the Milan-based Stokke store embodies the ambition to be the global leader of Premium baby products.<br />
Milan represents an important milestone and market for the Stokke brand, as the global international capital of design. First in Italy and Europe, the Milan-based Stokke store embodies the ambition to be the global leader of Premium baby products.<br />
Milan represents an important milestone and market for the Stokke brand, as the global international capital of design.
Stokke reached a new milestone in 2016 with the opening of their first ever flagship store in Shanghai, China. Followed by their second flagship in Seoul, and more stores comming up in different markets, Stokke shows a new approach <br />
targeting their core consumers by offering a new retail experience. We did the concept development, design and the in store communication, and created a strategy for scaling the concept to other formats.  Stokke reached a new milestone in 2016 with the opening of their first ever flagship store in Shanghai, China. Followed by their second flagship in Seoul, and more stores comming up in different markets, Stokke shows a new approach <br />
targeting their core consumers by offering a new retail experience. We did the concept development, design and the in store communication, and created a strategy for scaling the concept to other formats.  Stokke reached a new milestone in 2016 with the opening of their first ever flagship store in Shanghai, China. Followed by their second flagship in Seoul, and more stores comming up in different markets, Stokke shows a new approach <br />
targeting their core consumers by offering a new retail experience. We did the concept development, design and the in store communication, and created a strategy for scaling the concept to other formats.  Stokke reached a new milestone in 2016 with the opening of their first ever flagship store in Shanghai, China. Followed by their second flagship in Seoul, and more stores comming up in different markets, Stokke shows a new approach <br />
targeting their core consumers by offering a new retail experience. We did the concept development, design and the in store communication, and created a strategy for scaling the concept to other formats.  Stokke reached a new milestone in 2016 with the opening of their first ever flagship store in Shanghai, China. Followed by their second flagship in Seoul, and more stores comming up in different markets, Stokke shows a new approach <br />
targeting their core consumers by offering a new retail experience. We did the concept development, design and the in store communication, and created a strategy for scaling the concept to other formats.  Stokke reached a new milestone in 2016 with the opening of their first ever flagship store in Shanghai, China. Followed by their second flagship in Seoul, and more stores comming up in different markets, Stokke shows a new approach <br />
targeting their core consumers by offering a new retail experience. We did the concept development, design and the in store communication, and created a strategy for scaling the concept to other formats.  Stokke reached a new milestone in 2016 with the opening of their first ever flagship store in Shanghai, China. Followed by their second flagship in Seoul, and more stores comming up in different markets, Stokke shows a new approach <br />
targeting their core consumers by offering a new retail experience. We did the concept development, design and the in store communication, and created a strategy for scaling the concept to other formats.
The Park View Green Flagship offers a first class brand experience where the products take center stage. The consumer experience <br />
is key to Stokke and the Flagship concept represents an ultimate brand manifesto. Reactor did the concept development <br />
and instore communication. The Park View Green Flagship offers a first class brand experience where the products take center stage. The consumer experience <br />
is key to Stokke and the Flagship concept represents an ultimate brand manifesto. Reactor did the concept development <br />
and instore communication. The Park View Green Flagship offers a first class brand experience where the products take center stage. The consumer experience <br />
is key to Stokke and the Flagship concept represents an ultimate brand manifesto. Reactor did the concept development <br />
and instore communication. The Park View Green Flagship offers a first class brand experience where the products take center stage. The consumer experience <br />
is key to Stokke and the Flagship concept represents an ultimate brand manifesto. Reactor did the concept development <br />
and instore communication. The Park View Green Flagship offers a first class brand experience where the products take center stage. The consumer experience <br />
is key to Stokke and the Flagship concept represents an ultimate brand manifesto. Reactor did the concept development <br />
and instore communication. The Park View Green Flagship offers a first class brand experience where the products take center stage. The consumer experience <br />
is key to Stokke and the Flagship concept represents an ultimate brand manifesto. Reactor did the concept development <br />
and instore communication. The Park View Green Flagship offers a first class brand experience where the products take center stage. The consumer experience <br />
is key to Stokke and the Flagship concept represents an ultimate brand manifesto. Reactor did the concept development <br />
and instore communication.
The Stokke®s Scandinavian success story continues with the opening of a second flagship store in Seoul. Stokke® reached a new milestone in 2016 with the opening of their first ever flagship store in Shanghai, China. We did the concept development, <br />
design and the in store communication, and created a strategy for scaling the concept to other formats. <br />
Night view of shop facade. The Stokke®s Scandinavian success story continues with the opening of a second flagship store in Seoul. Stokke® reached a new milestone in 2016 with the opening of their first ever flagship store in Shanghai, China. We did the concept development, <br />
design and the in store communication, and created a strategy for scaling the concept to other formats. <br />
View from room setting. The Stokke®s Scandinavian success story continues with the opening of a second flagship store in Seoul. Stokke® reached a new milestone in 2016 with the opening of their first ever flagship store in Shanghai, China. We did the concept development, <br />
design and the in store communication, and created a strategy for scaling the concept to other formats. The Stokke®s Scandinavian success story continues with the opening of a second flagship store in Seoul. Stokke® reached a new milestone in 2016 with the opening of their first ever flagship store in Shanghai, China. We did the concept development, <br />
design and the in store communication, and created a strategy for scaling the concept to other formats. <br />
Stroller display wall. The Stokke®s Scandinavian success story continues with the opening of a second flagship store in Seoul. Stokke® reached a new milestone in 2016 with the opening of their first ever flagship store in Shanghai, China. We did the concept development, <br />
design and the in store communication, and created a strategy for scaling the concept to other formats.

Norwegian at Olso airport

Our new concept design provides a strong brand presence for Norwegian in the new check in area at Oslo Airport. A separate <br />
area has been dedicated to the airlines customers. Check in, baggage drop, service desk and fast track - all in one place<br />
to be easier and more time efficient for customers and strengthen an overall seamless brand experience. We did the concept development, design and communication. Photograph by Bo Mathisen.<br />
Our new concept design provides a strong brand presence for Norwegian in the new check in area at Oslo Airport. A separate <br />
area has been dedicated to the airlines customers. Check in, baggage drop, service desk and fast track - all in one place<br />
to be easier and more time efficient for customers and strengthen an overall seamless brand experience. We did the concept development, design and communication. Photograph by Bo Mathisen.<br />
Our new concept design provides a strong brand presence for Norwegian in the new check in area at Oslo Airport. A separate <br />
area has been dedicated to the airlines customers. Check in, baggage drop, service desk and fast track - all in one place<br />
to be easier and more time efficient for customers and strengthen an overall seamless brand experience. We did the concept development, design and communication. Photograph by Bo Mathisen.<br />
Our new concept design provides a strong brand presence for Norwegian in the new check in area at Oslo Airport. A separate <br />
area has been dedicated to the airlines customers. Check in, baggage drop, service desk and fast track - all in one place<br />
to be easier and more time efficient for customers and strengthen an overall seamless brand experience. We did the concept development, design and communication. Photograph by Bo Mathisen.<br />
Our new concept design provides a strong brand presence for Norwegian in the new check in area at Oslo Airport. A separate <br />
area has been dedicated to the airlines customers. Check in, baggage drop, service desk and fast track - all in one place<br />
to be easier and more time efficient for customers and strengthen an overall seamless brand experience. We did the concept development, design and communication. Photograph by Bo Mathisen.<br />
Our new concept design provides a strong brand presence for Norwegian in the new check in area at Oslo Airport. A separate <br />
area has been dedicated to the airlines customers. Check in, baggage drop, service desk and fast track - all in one place<br />
to be easier and more time efficient for customers and strengthen an overall seamless brand experience. We did the concept development, design and communication. Photograph by Bo Mathisen.<br />
<br />
Our new concept design provides a strong brand presence for Norwegian in the new check in area at Oslo Airport. A separate <br />
area has been dedicated to the airlines customers. Check in, baggage drop, service desk and fast track - all in one place<br />
to be easier and more time efficient for customers and strengthen an overall seamless brand experience. We did the concept development, design and communication. Photograph by Bo Mathisen.<br />
<br />
Our new concept design provides a strong brand presence for Norwegian in the new check in area at Oslo Airport. A separate <br />
area has been dedicated to the airlines customers. Check in, baggage drop, service desk and fast track - all in one place<br />
to be easier and more time efficient for customers and strengthen an overall seamless brand experience. We did the concept development, design and communication. Photograph by Bo Mathisen.<br />
<br />
Our new concept design provides a strong brand presence for Norwegian in the new check in area at Oslo Airport. A separate <br />
area has been dedicated to the airlines customers. Check in, baggage drop, service desk and fast track - all in one place<br />
to be easier and more time efficient for customers and strengthen an overall seamless brand experience. We did the concept development, design and communication. Photograph by Bo Mathisen.<br />
<br />
Our new concept design provides a strong brand presence for Norwegian in the new check in area at Oslo Airport. A separate <br />
area has been dedicated to the airlines customers. Check in, baggage drop, service desk and fast track - all in one place<br />
to be easier and more time efficient for customers and strengthen an overall seamless brand experience. We did the concept development, design and communication. Photograph by Bo Mathisen.<br />
<br />

Printz brand identity

We created the Printz brand and visual identity program, including the logo program, design elements, <br />
packaging and graphic templates. Entrance identity sign. We created the Printz brand and visual identity program, including the logo program, design elements, <br />
packaging and graphic templates. One sheet from our sketchbook showing early work based on a brief that shows the <br />
Swedish heritage of nobility from the early 20th century. We created the Printz brand and visual identity program, including the logo program, design elements, <br />
packaging and graphic templates. These are the main graphic elements containing the logotype, symbols, the pattern of sausages, typography, colors and photo direction. We created the Printz brand and visual identity program, including the logo program, design elements, packaging and graphic templates. Printz has seven different departments that are diffentiated by their own symbol and color. We created the Printz brand and visual identity program, including the logo program, design elements, packaging and graphic templates. Printz has seven different departments that are diffentiated by their own symbol and color. We created the Printz brand and visual identity program, including the logo program, design elements, <br />
packaging and graphic templates. The pattern of sausages works on everything from wrapping paper to reliefs on counters,<br />
and even on the beautiful walnut doors. We created the Printz brand and visual identity program, including the logo program, design elements, <br />
packaging and graphic templates.

reinventing Coop Sweden

As a part of Coop Sweden's new retail strategy, Reactor Retail assisted the Coop inhouse concept development team in <br />
developing, designing and planning three new store formats. Stora Coop (Big Coop) replaces the old Coop Forum hypermarket format, Coop replaces the old Coop Konsum and Lilla Coop replaces the old Coop Nära convenience store format. <br />
Interior from Stora Coop Västberga. Photograph by Per Kristiansen. As a part of Coop Sweden's new retail strategy, Reactor Retail assisted the Coop inhouse concept development team in <br />
developing, designing and planning three new store formats. Stora Coop (Big Coop) replaces the old Coop Forum hypermarket format, Coop replaces the old Coop Konsum and Lilla Coop replaces the old Coop Nära convenience store format. <br />
Interior from Stora Coop Västberga. As a part of Coop Sweden's new retail strategy, Reactor Retail assisted the Coop inhouse concept development team in <br />
developing, designing and planning three new store formats. Stora Coop (Big Coop) replaces the old Coop Forum hypermarket format, Coop replaces the old Coop Konsum and Lilla Coop replaces the old Coop Nära convenience store format. <br />
View from Stora Coop Västberga. Photograph by Per Kristiansen. As a part of Coop Sweden's new retail strategy, Reactor Retail assisted the Coop inhouse concept development team in <br />
developing, designing and planning three new store formats. Stora Coop (Big Coop) replaces the old Coop Forum hypermarket format, Coop replaces the old Coop Konsum and Lilla Coop replaces the old Coop Nära convenience store format. <br />
View from Coop Zinkensdamm in Stockholm. Photograph by Per Kristiansen. As a part of Coop Sweden's new retail strategy, Reactor Retail assisted the Coop inhouse concept development team in <br />
developing, designing and planning three new store formats. Stora Coop (Big Coop) replaces the old Coop Forum hypermarket format, Coop replaces the old Coop Konsum and Lilla Coop replaces the old Coop Nära convenience store format. <br />
View from Coop Zinkensdamm in Stockholm. Photograph by Per Kristiansen. As a part of Coop Sweden's new retail strategy, Reactor Retail assisted the Coop inhouse concept development team in <br />
developing, designing and planning three new store formats. Stora Coop (Big Coop) replaces the old Coop Forum hypermarket format, Coop replaces the old Coop Konsum and Lilla Coop replaces the old Coop Nära convenience store format. <br />
View from Stora Coop Västberga in Stockholm. Photograph by Per Kristiansen. As a part of Coop Sweden's new retail strategy, Reactor Retail assisted the Coop inhouse concept development team in <br />
developing, designing and planning three new store formats. Stora Coop (Big Coop) replaces the old Coop Forum hypermarket format, Coop  replaces the old  store format Coop Konsum and Lilla Coop replaces the old Coop Nära convenience store format. <br />
View from Stora Coop Västberga in Stockholm. Photograph by Per Kristiansen. As a part of Coop Sweden's new retail strategy, Reactor Retail assisted the Coop inhouse concept development team in <br />
developing, designing and planning three new store formats. Stora Coop (Big Coop) replaces the old Coop Forum hypermarket format, Coop replaces the old Coop Konsum and Lilla Coop replaces the old Coop Nära convenience store format. <br />
View from Stora  Coop Västberga in Stockholm. Photograph by Per Kristiansen. As a part of Coop Sweden's new retail strategy, Reactor Retail assisted the Coop inhouse concept development team in <br />
developing, designing and planning three new store formats. Stora Coop (Big Coop) replaces the old Coop Forum hypermarket format, Coop replaces the old Coop Konsum and Lilla Coop replaces the old Coop Nära convenience store format. <br />
Stora Coop Västberga store entrance. Photograph by Per Kristiansen.

Interfoto photographer community

Concept development, design, visual identity and communications work for Interfoto, Norway’s premier professional photography outfitter since 1966. We converted an old industrial building in Oslo into a combined flagship store, showroom, training facility and head office, creating a premier destination for professional photographers and dedicated amateurs alike. <br />
Concept development, design, visual identity and communications work for Interfoto, Norway’s premier professional photography outfitter <br />
since 1966. Interfoto flagship store in Oslo. Shop-in-shops for Nikon & Canon. Concept development, design, visual identity and communications work for Interfoto, Norway’s premier professional photography outfitter <br />
since 1966. Interfoto flagship store in Oslo. The in-store library and café lounge. Concept development, design, visual identity and communications work for Interfoto, Norway’s premier professional photography outfitter <br />
since 1966. Interfoto flagship store in Oslo. Photo lighting department. Concept development, design, visual identity and communications work for Interfoto, Norway’s premier professional photography outfitter <br />
since 1966. Interfoto flagship store in Oslo. Hasselblad shop-in-shop. Concept development, design, visual identity and communications work for Interfoto, Norway’s premier professional photography outfitter <br />
since 1966. Interfoto flagship store in Oslo. In-store service cubicle. Concept development, design, visual identity and communications work for Interfoto, Norway’s premier professional photography outfitter <br />
since 1966. Interfoto flagship store in Oslo. Nikon lenses product display. Concept development, design, visual identity and communications work for Interfoto, Norway’s premier professional photography outfitter <br />
since 1966. Interfoto flagship store in Oslo. Single product display for iconic Leica model.
Updated logotype and visual identity program for Interfoto, including in-store graphics and communication guidelines. Updated logotype and visual identity program for Interfoto, including in-store graphics and communication guidelines. Updated logotype and visual identity program for Interfoto, including in-store graphics and communication guidelines. Updated logotype and visual identity program for Interfoto, including in-store graphics and communication guidelines. Updated logotype and visual identity program for Interfoto, including in-store graphics and communication guidelines.

Brenneriet. coffee shop concept.

This is what you meet at the entrance to the studio building in which Reactor is housed on the top floor. It functions <br />
as a combined reception area for the building and coffee bar for residents, visitors, and bypassers. Brenneriet is a joint pro bono social entrepreneurial project from Reactor, Anthon B.Nilsen and the City of Oslo, giving young people with special needs an opportunity to enter the job market and build self-esteem with a real job. We did the concept development, design, logo, visual identity and communication for the project. The interior concept is rustic and robust to reflect the old, industrial surroundings. The graphic design combines the traditional and the urban, and gives the BR5 coffee bar a strong modern identity. The interior concept is rustic and robust to reflect the old, industrial surroundings. The graphic design combines the traditional and the urban, and gives the BR5 coffee bar a strong modern identity. BR 5, Reactor and Brenneriet entrance area. Rough around the edges but good coffee and good people inside. BR 5, Reactor and Brenneriet entrance area. Rough around the edges but good coffee and good people inside.

good food at the campus

Based on a student cafeteria necessarily having to be a location where everyone is able to thrive, Reactor was hired by <br />
Gastro Catering to develop the food concepts of ”Hotbox”, ”Mia” and ”Greenery” and their associated graphical identities, photo styles, menus and packaging for The Norwegian Business School (BI) in Oslo. The concepts have provided students with the opportunity to take a rest from the books and eat their food in different surroundings, contributing to many students now having a very positive break in their daily lives as students. Based on a student cafeteria necessarily having to be a location where everyone is able to thrive, Reactor was hired by <br />
Gastro Catering to develop the food concepts of ”Hotbox”, ”Mia” and ”Greenery” and their associated graphical identities, photo styles, menus and packaging for The Norwegian Business School (BI) in Oslo. The concepts have provided students with the opportunity to take a rest from the books and eat their food in different surroundings, contributing to many students now having a very positive break in their daily lives as students.<br />
Based on a student cafeteria necessarily having to be a location where everyone is able to thrive, Reactor was hired by <br />
Gastro Catering to develop the food concepts of ”Hotbox”, ”Mia” and ”Greenery” and their associated graphical identities, photo styles, menus and packaging for The Norwegian Business School (BI) in Oslo. The concepts have provided students with the opportunity to take a rest from the books and eat their food in different surroundings, contributing to many students now having a very positive break in their daily lives as students.<br />
Based on a student cafeteria necessarily having to be a location where everyone is able to thrive, Reactor was hired by <br />
Gastro Catering to develop the food concepts of ”Hotbox”, ”Mia” and ”Greenery” and their associated graphical identities, photo styles, menus and packaging for The Norwegian Business School (BI) in Oslo. The concepts have provided students with the opportunity to take a rest from the books and eat their food in different surroundings, contributing to many students now having a very positive break in their daily lives as students.<br />
Based on a student cafeteria necessarily having to be a location where everyone is able to thrive, Reactor was hired by <br />
Gastro Catering to develop the food concepts of ”Hotbox”, ”Mia” and ”Greenery” and their associated graphical identities, photo styles, menus and packaging for The Norwegian Business School (BI) in Oslo. The concepts have provided students with the opportunity to take a rest from the books and eat their food in different surroundings, contributing to many students now having a very positive break in their daily lives as students.<br />
Based on a student cafeteria necessarily having to be a location where everyone is able to thrive, Reactor was hired by <br />
Gastro Catering to develop the food concepts of ”Hotbox”, ”Mia” and ”Greenery” and their associated graphical identities, photo styles, menus and packaging for The Norwegian Business School (BI) in Oslo. The concepts have provided students with the opportunity to take a rest from the books and eat their food in different surroundings, contributing to many students now having a very positive break in their daily lives as students.<br />

Voice brand identity

Voice is a Norwegian fashion group operating the Match, VIC and Boys chain stores in Norway. In addition, <br />
they house a number of fashion brands and private label collections. We developed a new brand identity for Voice that will mainly be used in B2B relations as the respective chains are using their own identities towards the market. This is the new logo and one of the images in the corporate image series containing different situations from studio photoshoots in a neutral and timeless style. <br />
Photo: Henrik Beck Kæmpe/Reactor.  Model: Madelaine Borgersen Kjørren Brand identity and communication works for Voice Fashion Group. The company houses a number of fashion brands and private label collections. The new logo on a corporate image together with the identities of their different retail arms. Brand identity and communication works for Voice Fashion Group. The company houses a number of fashion brands and private label collections. The colour palette is secluded and neutral to give space to the chains and brands it holds. Brand identity and communication works for Voice Fashion Group. The company houses a number of <br />
fashion brands and private label collections. A collection of presentation material. Brand identity and communication works for Voice Fashion Group. The company houses a number of <br />
fashion brands and private label collections. Our proposal for a new Web site frontpage. (Not yet implemented.) Brand identity and communication works for Voice Fashion Group. The company houses a number of fashion brands and private label collections. Business card using print on both sides to separate postal information from the fashion group's brands. Brand identity and communication works for Voice Fashion Group. The company houses a number of fashion brands and private label collections. One of the corporate images  containing different situations from studio photoshoots in a neutral and timeless style. Brand identity and communication works for Voice Fashion Group. The company houses a number of fashion brands and private label collections. One of the corporate images  containing different situations from studio photoshoots in a neutral and timeless style.

Vaffelstekeriet brand identity

Det Norske Vaffelstekeriet is a small start-up company promoting the traditional Norwegian waffle. <br />
The products deserve to have their profiles raised and the world deserves these waffles. So Reactor has developed the design concept “from fittings to visual identity” for this new culinary concept on wheels. <br />
This look and feel provides an insight into the preliminary work behind the concept. Here we have interpreted the basic visual values through a picture collage. This, in turn, provides guidelines for the design elements and colors in the ongoing work. The pattern has its origins in weaving mills in Norwegian arts and crafts and is inspired by the word VAFFEL (WAFFLE) in the logo. The pattern can be used in different sections and on various surfaces to create a pleasant atmosphere and distinctive character. An overview of some design elements. A charming combination by Almibar and Brandon, a simple, clear palette <br />
and an example of how you can allude to the Vaffelstekeriet's identity with images from nature. Simple wrapping. A sheet of paper and a sticker fits everything. Sketches with ideas for other forms of packaging. We have developed menus and frames and also taken pictures of the whole product line. <br />
It was a great photo shoot and nobody went home hungry from work that day. We have developed menus and frames and also taken pictures of the whole product line. <br />
It was a great photo shoot and nobody went home hungry from work that day.<br />
The food truck's first visit to Oslo. Examples of different applications of the design elements. A summer's day at Aker Brygge. The symbol of Det Norske Vaffelstekeriet was an obvious choice.<br />