MATCH GOES MANGO!

The international fashion brand Mango are now teaming up with Match in Norway. We helped.

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MAKING LOOOONG DRIVES SHORTER. A NEW HIGHWAY DESTINATION FROM STATOIL

Our new creation, a highway concept for the specific needs of long distance professional and leisure  travelers are now opened outside Oslo, Norway. Go Statoil!

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COMMERCIAL SPACE AT THE STOCKHOLM ARENA

It’s a small part of a giant project – but 12.000 sqm is still pretty much…

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category Strategies

RETAIL +
FOODSERVICE = TRUE!

Scandinavia’s uncontested foodservice authority teams up with Reactor. Meet Mr. Claes Lindblom!

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IN THE MOOD
FOR SPORTS.
AND COCKTAILS.

Launch of one of the funkiest brand experiences around. It’s our latest creation for Moods of Norway – Cocktail Sports.

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REGATTA. NEW BRANDING FOR THE NUMBER ONE LIFE-SAVER

New branding for the world market leader in proffesional off-shore survival and flotation equipment.

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FROM GLOBAL TO LOCAL. HOW NIKE BROUGHT A SENSE OF NIKETOWN UP NORTH

How Nike is getting relevant and accessible in small places up north without sacrificing nothing of the Nike magic…

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WHEN THE BLENDER WAS INTRODUCED IN 1922 THESE GUYS HAD BEEN AROUND FOR 95 YEARS. WELCOME
TO RAFENS

We gave Norway’s oldest retailer and premier kitchenware retail chain new designs and retail concept.

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NILLE = SMART, BEAUTIFUL AND INTERNATIONAL?
YOU BET.

Nille is Norway’s leading discount home decoration chain and has not traditionaly been connected with anything in the headline. But the times they are-a-changing..

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WORLDWIDE RETAIL
CONCEPT FOR STOKKE

Stokke assigned Reactor Retail for developing a complete retail concept for their entire range of chairs, strollers and other kids products.

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INTO THE FUTURE OF DISCOUNT GROCERY RETAILING

REMA 1000, the leading discount grocery retailer in Norway, is an ongoing success story since many years. This is our part in that story.

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A FRESH LOOK AT STRATEGIES
FOR NETCOM

NetCom is the largest telecom challenger in Norway. They came to us looking for a fresh look on their channel and concept strategies for the BTB operations. We evaluated their customer touchpoints and interviewed franchisees and NetCom management. We conducted creative workshops to pinpoint problems and opportunities for NetCom and their partners and proposed some rather radical changes. Not seen anything yet? You just wait.

category News, Strategies

A NEW PHARMACY CONCEPT FOR EUROPE. REACTOR FOR PHOENIX PHARMA

Phoenix Pharmahandel is a leading pharmaceutical distribution company based in Mannheim, Germany. They assigned us to develop their new European pharmacy concept. Now it’s done.

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EXPERT IS FIGHTING BACK. LAUNCH OF THE LARGEST HOME ELECTRONICS STORE IN NORWAY. IT AIN’T OVER YET, MEDIAMARKT!

Expert is the second largest home electronics retailer in Scandinavia. Expert selected Reactor Retail as their strategic partner for developing their new hypermarket Expert XL store format.

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WE’RE MAKING THE BEST AIRPORT IN EUROPE BECOME EVEN BETTER

Retail and foodservice sales are getting more and more important for the international airports. We’ve helped OSL to take it all to the next level..

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MOODS OF NORWAY GOING WAY DOWN SOUTH

Another fashion craze for Moods of Norway. This time with a Norwegian country music revival…

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LAUNCH OF A SUPER DUPER STORE FOR MOODS OF NORWAY

300 sqm of fashion hype all set in a Norwegian nostalgia extravaganza is our new store concept for Moods of Norway “Super Duper Store” – and a new little tourist attraction for Oslo.

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RETHINKING THE BIG
WELCOME
AT TARGET!

Why on earth should Target Corporation, USA come to us for developing their concept? Well they did.

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MARBODAL AT MIO

How a home interior store becomes a kitchen fitter authority.

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MATCH. HOUSE OF FASHION.

These guys found themselves in a position where they had a hard time recruiting new customers as their customer base grew older. We changed that.

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SKANSKA BUILD HOMES
- NOT HOUSES

Buying a new home is probably the most important investment for almost everyone. This is how to make the sale.

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MESSING AROUND WITH A NATIONAL TREASURE

The famous Norwegian traditional costumes have been made by hand and sold through the Heimen Husflid organization since 1912 and is something of a national treasure in Norway – and then they wanted us to mess with it. What?

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NEW VISUAL IDENTITY
FOR KREDINOR

Kredinor is a leading financial services company in Norway, specializing in payment and customer services. We gave them a new identity.

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EVERYTHING STATOIL.

Some years ago, Statoil had lost their leading position as the premier service station chain in Scandinavia. Both BP and Shell had developed new designs and concept while Statoil still trusted in it’s concept from the 80′s. Not a problem.

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SERVICE IS KING AT
ARLANDA AIRPORT

If your competitors have all the space – you can always beat them on service..

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JEAN PAUL. SOUL SEARCHING FOR THE FIRST NORWEGIAN PREPPIE

We helped Norway’s only preppy fashion brand to do some serious soul searching. The Jean Paul brand has nothing to do with Gaultier but with the Placht Brothers of Norway. Inspired by the French maritime leisure wear and American preppies they launched their first Jean Paul collections already in 1977 and established itself as a premium brand right from the start. However, the years went by and when the founders where no longer in the picture, designers and marketers did not get the directions needed to be able to cultivate and exploit the core values of the brand. The collections could be of any style and the identity was used just as cheap artwork. The result was of course that consumers where not ready to pay any brand premium for Jean Paul anymore. Sounds familiar, right? Voice, the owner of the brand was wise enough to see the danger and came to us for some Jean Paul soul searching.

 

We developed a brand book explaining the Jean Paul cultural heritage and put it in the right style history context. We developed detailed brand values and personal traits for the brand. In addition we positioned the brand to other fashion brands in the market. We also developed a photographic look and feel. The brand book is now used by Voice management, Jean Paul brand management, collection designers and advertising agencies as a guide for their operational work.

SUBURBIA
STRIKES BACK

Turning gangland into the best city district center in Sweden. Of course, we can’t take credit for that, we just made it look good.

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